🌿 From Events to Food Entrepreneurship
My first venture began in 2010 when I entered the event industry, organizing large-scale social and commercial events. For ten years, I hosted shows, managed influential gatherings like Talent Affairs, and shared platforms with renowned personalities such as Priya Malik (Big Boss fame). The journey gave me confidence and sharpened my networking abilities.
But God had other plans. In 2019, destiny brought me closer to the world of food. My close friend introduced me to the founders of Motu Chef Ready-to-Cook Dry Mixes and Parc Seasonings, both women entrepreneurs with the same vision of empowering other women. Their concept of creating healthy, preservative-free, ready-to-cook mixes resonated with me instantly. I joined hands with them as a franchise partner—and that’s how Gurukripa Foods and Products was born.
🍲 The Vision & Products
At Instant Cravings, our mission is simple: “Food for everyone, everywhere.”
We create 50+ ready-to-mix delicacies—from traditional dishes like Rajma and Parathas to exotic gravies, chutneys, pastas, and seasonings. Every product is made with all-natural ingredients, free from harmful preservatives, packed in easy-to-use formats, and comes with a nine-month shelf life.
Our aim is to provide convenience without compromising on health and taste. Whether it’s a busy homemaker, a working professional, or a student, Instant Cravings ensures homemade magic in minutes.
💪 Challenges & Resilience
The road was never smooth. The biggest hurdle was the negative mindset of people around me, trying to demean and discourage me at every step. Balancing household responsibilities and business single-handedly was another challenge. Transitioning from events to food also meant competing with established giants in the industry, with limited resources at hand.
During Covid, the supply chain crisis added further hurdles. Yet, networking, persistence, and faith helped me pave my way. Every difficulty only strengthened my will to keep going.
🌟 Achievements & Recognition
Happy customers of Gurukripa Foods are my biggest achievement, as their satisfaction keeps me motivated.
I organized Mrs. India Rajasthan 2017 and Sambhar Mahastav 2019.
I was honored with a Social Service Accreditation by Shree Mitra Bharat Samaj Sansthan (2017).
Invited as Chief Guest by Jaipur Central Press Club (2017).
But above all, my greatest achievement is being a mother whose daughters stand tall as her strongest pillars. Their encouragement continues to inspire me every single day.
🌍 Future Vision
The dream now is to take Gurukripa Foods & Instant Cravings across every household in India and into global markets. I plan to expand into major Indian cities and strengthen the export channel. My goal is to achieve a revenue of ₹2 Crore annually within the next five years, while continuing to innovate with healthier and tastier ready-to-cook solutions.
✨ Core Values
At the heart of everything lies my faith. I strongly believe in spirituality, goodness, positivity, and perseverance. Respect, integrity, and hard work are my guiding principles. I want especially women to know: “It is never too early or too late to start. Believe in yourself, never give up, and the world will fall in place.”
As the famous words go:
“अगर किसी चीज़ को शिद्दत से चाहो तो पूरी कायनात तुम्हें उससे मिलाने में लग जाती है।”
And this has been the story of my journey with Gurukripa Foods and Products / Instant Cravings—a story of faith, family, resilience, and food that connects hearts.
